Small businesses are the backbone of the local economy, yet many face significant challenges in their early years. National data shows that approximately 20 percent of small businesses do not make it past their first year, and about half close within five years. While there are many contributing factors, a lack of access to timely, relevant market data remains a consistent barrier.

The Temple Chamber of Commerce is addressing that gap through SizeUp Temple, a free, online business intelligence platform available to entrepreneurs, small business owners, and economic development partners across the region.

Accessible at https://www.templechamber.com/sizeup-temple/, the platform provides hyperlocal, industry-specific data that allows users to make informed decisions with greater confidence. From evaluating a new business concept to refining an existing operation, SizeUp Temple equips users with insights typically reserved for large corporations.

SizeUp Temple supports a wide range of business needs, including:

• Identifying potential customers and suppliers within the local market
• Benchmarking business performance against industry peers
• Understanding consumer spending patterns and demographics
• Optimizing marketing strategies through targeted data
• Evaluating the viability of new business ideas before launch

“Small businesses play a critical role in driving economic vitality and long-term growth,” said Whitney Theriot, President & CEO of the Temple Chamber of Commerce. “SizeUp Temple represents a strategic investment in providing our business community with access to meaningful data, helping level the playing field and supporting smarter, more informed decision-making.”

The platform delivers real-time analytics through an intuitive interface, allowing users to explore market conditions, compare performance metrics, and uncover opportunities for growth. Whether launching a startup or scaling an established business, SizeUp Temple serves as a 24/7 resource designed to strengthen the local business ecosystem.

Since its launch, the platform has demonstrated strong engagement, with thousands of data-driven insights generated by users exploring market trends, industry benchmarks, and customer segmentation tools. This level of activity reflects both the demand for accessible data and the value it brings to business planning and strategy.

“Access to accurate, localized data can significantly impact a business’s trajectory,” Theriot added. “By making these tools available at no cost, the Temple Chamber is reinforcing its commitment to supporting business success and advancing a strong, competitive economic environment.”

SizeUp Temple aligns with the Chamber’s broader strategic priorities, particularly in enhancing Member services and strengthening the business climate through data-informed solutions. It also complements ongoing efforts to support entrepreneurs, attract investment, and promote sustainable growth across the region.

 For more information or to access the platform, visit:

https://www.templechamber.com/sizeup-temple/